Competitions - Publicity Design

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Duet Acting

Ensemble Acting


Solo Musical

Duet Musical

Group Musical

Scene Design

Costume Design

Publicity Design


Student-Directed Scene

Costume Construction

Makeup Design

from the "FLThespian" website.
  1. Students must select from a specified list of Tech Plays which changes each year.
  2. The following materials are to be presented:
    a. poster design on 11 x 17 paper
    b. ticket design
    c. program design and full layout of not less than four pages
    d. two press releases to include a information article and a feature article
    e. a proposal for a promotional project
    f. a budget for the publicity campaign and justification of expenses
    (Note: this budget may be designed for the publicity campaign of a high school, community theatre, or professional production. You are are asked to note which of the three you are designing. Your work will be judged on how you spend the money.)
  3. Computer assisted design is acceptable.
  4. The student must present a justification of the design. Note cards may be used.
  5. Only one student may be involved in the design. NO COLLABORATION.
  6. All artwork used must be the original work of the entrant.
  7. The event will not exceed ten (10) minutes. The student presentation is not to exceed five (5) of these ten (10) minutes.
  8. A bibliography is required documenting all resources used including but not limited to written and electronic sources.  The bibliography must be in MLA style.
Best Scores ... Ever! (States)
Critics' Choice
no Troupe 6172 Thespian has ever earned this score in this event.
  • Czarina Teano, "My Fair Lady" (2011)
  • Lauren Bates, "The Crucible" (2009)
  • Irene Mincuzzi, "Titus Andronicus" (2007)
  • Claire Elmblad, "School for Scandal" (2006)
  • Kelly Herreid, "The Complete Works of Shakespeare (abridged)" (2005)
  • Emma Bjornsen, "City of Angels" (2015)
  • Chrissy Herreid, "Rosencrantz & Guildenstern Are Dead" (2012)
  • Chrissy Herried, "Hairspray" (2011)
  • Tori Musco, "Steel Magnolias" (2010)
Judges' Criteria
  • Attention to Detail (Grammar/Spelling)
  • Innovativeness and Creativity
  • Organization
  • Presentation/Justification
  • Project Concept and Theme
  • Promotional Appeal
Best Scores ... Ever! (Districts)
Critics' Choice
  • Chrissy Herreid, "Rosencrantz & Guildenstern Are Dead" (2012)
  • Czarina Teano, "My Fair Lady" (2011)
  • Emma Bjornsen, "City of Angels" (2015)
  • Brianna Courchene, "August: Osage County" (2014)
  • Kathryn Smisek, "The Odd Couple" (2014)
  • Tori Musco, "Steel Magnolias" (2010)
  • Lauren Bates, "The Crucible" (2009)
  • Lauren Bates, "Real Women Have Curves" (2008)
  • Irene Mincuzzi, "Titus Andronicus" (2007)
  • Claire Elmblad, "School for Scandal" (2006)
  • Kelly Herreid, "The Complete Works of Shakespeare (abridged)" (2005)
  • Meredith Watt, "School for Scandal" (2006)
  • Lizz Buikema, "Picnic" (2004)
Sponsor's #1 Advice
I've seen a few Publicity Designs really score well at States.  The one thing all four seem to have in common is the concept of a THEME.  Have an overall concept of who you are selling the play to, and devise a hook to grab their attention and get them to come.  Then be CONSISTENT throughout your design.
A clever marketing idea is always a good plus, and provides the needed "oomph" to get from Excellent to Superior, but you need to have that theme, and all of your financial research done to even get there.
Show that you know how to get to your audience - social media is always a good medium for reaching a target demographic.
Thespians' Advice
"You'll want to get started really early. It doesn't seem like a whole lot of work until you actually start doing it, then all the little details for everything comes into play. Plus if you get started early it means more time for you to fine tune all your designs. Also, you'll definitely want to write down EVERYTHING you buy, for the budget. Be sure to make the budget as small as possible. For the designs you should have a continuing theme. Oh yeah, and make sure that if you have a graphic on your poster, you have the same graphic on your program."
-- Kelly Herreid ('06)
If you are a Thespian who has competed in this event, please send your advice to Mr. Gaudet to be included on this page!